Delivering High Quality with Less Time and Labor
| Defining your business’ niche market is by no means an easy process. Simple as it sounds, some companies neglect the importance to better position themselves, or never really manage to find their unique value. The JBM Group, however, has definitely well-engineered its place in the Indian automotive sector as a distinctive leader.
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Within the JBM Group of 13 companies, JBM-Neel Metal Products (JBM-NMP) is one of the fastest growing. Based in Northern India, JBM-NMP has two plants in Gurgaon and another in Faridabad, with more being planned for expansion. The company specializes in manufacturing automotive components, and some of its products include exhaust systems and motorcycle rims. “We supply automotive components and fixtures for two-, three- and four-wheelers to domestic and export markets,” shared Mr Rakesh Kumar, Operations and Systems Manager. “Our clientele comprise industry leaders such as Maruti, Honda, Piaggio, Suzuki, Hero Motors, Eicher and Mahindra.”
In line with the group’s quality policy, it has always been a priority for JBM-NMP to achieve total customer satisfaction. The company does so by delivering products and services that meet or exceed customers’ exact requirements and expectations in a timely fashion. “In order to ensure the quality of our products, verification of part dimensions and accuracy has always been of utmost importance,” explained Rakesh. “That is why we are always on the lookout for the best technologies available to help us perform quality assurance and improve efficiency.”

The portable FaroArm can be deployed directly at the production line, yet still ensuring precision and accuracy.
More than Just Precision & Accuracy
Obtaining tight tolerances on measurements is the most scientific and reliable way of upholding product quality. It is no wonder why JBM-NMP opted for extremely high precision levels offered by fixed coordinate measurement machines (CMM) early on. However, due to the large size and immobility of fixed CMMs, JBM-NMP faced a set of challenges that came with this option. “The fixed CMM required a controlled environment away from the shop floor in order to properly function, which meant we need to transport product parts to the machine for measurement jobs,” said Rakesh. “Not only was that labor-intensive and time-consuming, large or unconventionally-shaped parts could not be measured by the fixed CMM equipment.”
JBM-NMP’s metrology needs include inspection, alignment, calibration, dimensional calculations and reverse engineering. These arise in the various stages of automotive component and fixture production that the company undertakes. As part of the company’s continued efforts to uphold quality and improve capabilities, JBM-NMP’s refusal to be limited by its existing equipment fueled the search for more viable options. Rakesh revealed, “While the fixed CMMs fulfilled our need for accuracy and precision, we needed more than just that. We want portability and the ability to measure complex shapes easily.”

Measurement results can be shared with customers through easily-generated reports provided by the software
Portability, Versatility & Increased Productivity
After thorough research, the team at JBM-NMP found the FaroArm to be the perfect solution to their problems. In 2009, JBM-NMP purchased two sets of FaroArm Platinum, 8ft and 12ft in length, to cater to different measurement volumes. With the new portable FaroArm, JBM-NMP engineers were able to conduct measurement checks right by the production line without compromising on precision or accuracy. As a result, the company’s levels of efficiency were greatly increased. “Eliminating the need to move large parts lightened our workload significantly,” remarked Rakesh. “Using the FaroArm, we can complete the same measurement task with half the resources previously required!”
And because the FaroArm was available in models of varied lengths, JBM-NMP was able to perform measurements on larger parts that did not fit in the fixed CMM before. Additionally, the FARO solution offered unique features that competitor models did not possess. “The infinite rotation afforded by the 6-axes in the articulating arm made it very easy for us to measure our more complex auto components,” commented Rakesh. “The FaroArm had no problems accessing difficult-to-reach areas at all. Without the need to manufacture expensive, customized templates for those components, we not only saved time but will also enjoy cost-savings in the long term.”
As is evident, JBM-NMP sealed its leading position because of its commitment to deliver quality products to clients. This spirit of excellence has enabled the company to reach and maintain its leadership position where automotive components are concerned. Rakesh concluded, “We look forward to enjoying greater achievements from our partnership with FARO. As we continue to equip our facilities with world-class technologies, we know we’ll have the ability to provide our clients with the highest level of quality in our products, thereby maintaining our industry position.”
About JBM-Neel Metal Products Ltd
Neel Metal Products Ltd. is one of the fastest growing companies of the JBM group with diversified product profile. It boasts of a one-of-a-kind Steel Service Centre, a wide range of presses with 3-axis and 5-axis laser cutting machines and welding equipment.
For more information, please visit: www.jbm-group.com